Designing for accessibility: why it matters for UX

Designing for Accessibility: Why It Matters for UX

We all want our websites to be as accessible as possible, but what does that really mean? What steps can we take to ensure that our sites are usable by everyone, regardless of abilities or disabilities? In this article, we’ll explore the importance of designing for accessibility and how it can improve the user experience (UX) for all.

What is Accessibility in Web Design?

Accessibility in web design means that a website is designed and developed in a way that allows everyone, regardless of abilities or disabilities, to use it. This includes individuals with disabilities such as low-vision or blindness, deafness or hard-of-hearing, mobility issues, and cognitive impairments.

Why is Accessibility Important for UX?

Designing for accessibility is important for UX because it improves the experience for all users. When a website is accessible, it means that everyone is able to interact with it in a meaningful way. This not only includes individuals with disabilities but also those without. For example, if a website has clear headings and easy-to-read text, it benefits users with low-vision or dyslexia as well as those without those impairments.

In addition, designing for accessibility can also help improve the SEO (Search Engine Optimization) of a website. When a website is accessible, it means that the content is structured in a way that is easy for search engines to crawl and index. This can result in higher rankings in the search results, which can lead to more traffic and better business outcomes.

Understanding WCAG Guidelines

In order to design for accessibility, it’s important to understand the Web Content Accessibility Guidelines (WCAG). WCAG is a set of guidelines developed by the World Wide Web Consortium (W3C) that provide recommendations for making web content more accessible. The guidelines are organized into three levels of conformance: A, AA, and AAA.

Level A conformance is the minimum level of conformance, while level AAA is the highest. It’s important to note that not all guidelines will be applicable to every website, so it’s up to the designer and developer to determine which guidelines are relevant and feasible for their project.

Creating Accessible Designs

Designing for accessibility starts with creating designs that are inclusive. Here are some tips to keep in mind:

1. Use clear and easy-to-read fonts

Fonts should be easy to read and distinguishable from the background. Avoid using fonts that are too small or put too much pressure on the eyes. Use contrasting colors to make the text stand out.

2. Provide appropriate color contrast

Color contrast is important for users with low-vision or color vision deficiencies. WCAG provides specific guidelines for color contrast ratios that should be met.

3. Use headings and subheadings

Headings and subheadings make it easier for users to navigate a website. They should be formatted properly and reflect the content they represent.

4. Design for keyboard navigation

Keyboard navigation is important for users who have mobility issues or rely on screen readers. Make sure that all functions of the site can be accessed using the keyboard alone.

5. Label form elements properly

Form elements should be labeled properly to ensure that users understand what information is required. Use clear and concise language and avoid using jargon.

Testing for Accessibility

Once a design has been created, it’s important to test it for accessibility. There are a variety of tools available to test for accessibility, including automated tools and manual testing methods.

Automated tools can be useful for identifying certain issues, but they are not foolproof. Manual testing is also important to ensure that the website is usable for all users, including those with disabilities. This can include testing with screen readers or other assistive technologies, as well as user testing with individuals who have disabilities.


Designing for accessibility is critical for creating a positive user experience for all users. By following WCAG guidelines and creating designs that are inclusive, designers and developers can ensure that everyone is able to interact with a website in a meaningful way. And by testing for accessibility, they can ensure that their designs are usable and accessible for all users.

By prioritizing accessibility in web design, designers and developers not only create better user experiences but also help ensure that everyone is able to access information and services online. This is not only good for business but also for society as a whole.